Out Yonder
Out Yonder Co. is a western lifestyle brand blending rugged heritage with a clean, contemporary aesthetic. The goal was to create a flexible brand identity that feels authentic, adventurous, and elevated- without leaning overly rustic or cliché.
Brand Theme
Modern Western
Minimal
Confident
Earthy
Goals and Audience
For the travelers, nomads, and free-spirited consumers drawn to western-inspired lifestyle brands, outdoor culture, and thoughtfully designed apparel and goods.
Our goal was to build a recognizable brand system that balances western roots with a refined, lifestyle-driven look that can scale across merchandise, packaging, and digital touch points.
Deliverables
Logo
Brand Guide
Organized Brand System
Illustration